The World’s Most Popular Blog

Boing Boing: A Directory of Wonderful Things

(From The Age) AT FIRST glance, the world's most popular blog, Boing Boing, looks like a pleasant 10-minute diversion: links to "nerdcore" rap music downloads, photos of shoes made from computer keyboards and South Park updates. But the six-year-old "directory of wonderful things" attracts more than 1.7 million readers a day, and that is the kind of following that can give a website serious clout.