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The 90-9-1.com Principle: How users participate in social communities

An excellent resource for those attempting to build communities around their sites.

  • 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.
  • 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.
  • 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.

(Thanks to Neil C H for the link).

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