Key AI tools for writing, images, and video

Many AI-enabled tools are available today to aid in creating, editing and producing writing, images and videos. Some of these tools have been around for a while, having established themselves as industry-standard, while others are still in the development phase. Nevertheless, all of these tools are designed to make the process of creating digital media more efficient. These tools will help you easily produce high-quality work; collectively, they are known as generative AI. Here are some of the key ones


Jasper is an AI platform that aims to automate and streamline the process of creating and managing content. It uses natural language processing and machine learning to generate, optimise, and personalize content across various channels. The platform can also be used for keyword research, SEO optimisation, and analytics tracking tasks. It is designed to help businesses and content creators save time and resources by automating repetitive tasks and providing insights to improve their content strategies.

ChatGPT is a large language model developed by OpenAI (this is the hyped one, partly because you can use it for free, and it has captured the public imagination). It uses machine learning to generate human-like text based on a given prompt or context. It can be used for tasks such as content creation, language translation, text summarization and question answering. It is pre-trained on a massive amount of data and fine-tuned on specific tasks to provide accurate and natural language outputs. ChatGPT is widely used for various NLP tasks and can be integrated with other applications through API.

Sudowrite is an AI-powered writing tool that assists in content creation, rewriting, elaboration, and idea generation. This tool is primarily for creative writing.


Midjourney is an AI tool that generates images based on text prompts and parameters. It uses a Machine Learning algorithm trained on vast image data to create unique images.

Wikipedia Contributors. Midjourney. Wikipedia. Published January 20, 2023. Accessed January 21, 2023.

DALL-E 2 is an advanced AI model developed by OpenAI, an updated version of the original DALL-E model. It is a generative model that can create images from text prompts. It can also generate text from images. DALL-E 2 has been trained on diverse images and text, which allows it to generate more realistic and high-quality images and text than its predecessor. Additionally, DALL-E 2 has been fine-tuned to understand human language’s nuances better, allowing it to respond to more complex prompts. This model also has more capabilities than the previous one, such as making inferences and completing tasks.

An image generated with DALL-E 2 based on the text prompt “Teddy bears working on new AI research underwater with 1990s technology” 1.
Wikipedia Contributors. DALL-E. Wikipedia. Published January 14, 2023. Accessed January 21, 2023.


Runway AI is a video editing company that uses artificial intelligence technology to automate the video editing process. They offer various services, including video editing, colour correction, and audio mixing, and their AI technology allows for faster and more efficient video production (like Photoshop for video).

Synthesia is a video company that uses AI technology to create high-quality, personalised video content. They provide a platform to easily create video content for marketing and communication purposes. The videos are automated yet customisable for various use cases. It uses an avatar that can deliver the text (talk) the text that you write.

In conclusion, there are many more Generative AI tools; these are some of the key ones. Many established companies don’t use AI explicitly in their business model but have add-on tools to their products or services (i.e. Google, Adobe, Amazon, and Microsoft). 2023 will be a keystone year in AI uptake, as many noisy startups drive the innovation and uptake cycle.



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